<ul data-eligibleForWebStory="false"><li>Kantar's report reveals that influencer content is twice as effective as traditional advertisements, with viewers spending an average of 17.8 seconds on influencer content compared to 7.9 seconds on normal branded content.</li><li>67% of consumers trust influencer recommendations more than traditional ads, according to Kantar's study.</li><li>Influencer content scores higher in average visibility duration, aiding short-term sales and showing strengths in 'brand attributes' and 'purchase intent'. However, its long-term brand equity impact is reported to be weaker.</li><li>The report also highlights a shift towards shorter ad durations in both social media and television, with short-form ad content gaining popularity. Kantar also announced the winners of 'Kantar Creative Effectiveness Awards India 2025', with Ogilvy securing three awards.</li></ul>

Influencer Content Outperforming Traditional Ads? Kantar Says 2X More Effective

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