<ul><li>Innovation is not about invention but about making something better to meet existing needs.</li><li>Real innovation is a result of persistent listening, noticing what isn't working, and improving existing solutions.</li><li>Innovation is not a sudden brilliant idea but a process of fitting and removing friction from existing solutions.</li><li>To innovate, one must deeply understand the job that needs to be done and design a better way to fulfill that job.</li></ul>

Innovation Is Not Invention

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