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Inside ABC Fitness’s Bold Move to Set Up its Mid-Size GCC in Hyderabad
- Mid-sized global capability centres (GCCs) in India are becoming key players in the global delivery ecosystem, with Hyderabad emerging as a promising location for mid-market GCCs.
- Over 480 mid-market GCCs are operational in India, employing over 2,10,000 professionals, with 35% being established in the last two years.
- Mid-market GCCs in Hyderabad are attracted by proactive government support, state-of-the-art infrastructure, and scalability opportunities.
- These companies are focusing on building specialized tech teams with a strong emphasis on AI/ML integration in their product strategies.
- Hyderabad's robust infrastructure has made it an attractive destination for mid-market GCCs, offering ready-to-move-in office spaces and inclusive work environments.
- ABC Fitness, a well-known brand in North America and Europe, has recently set up a GCC in Hyderabad, aiming to support product development and expand its customer base.
- ABC Fitness is leveraging platforms like Trainerize, Glofox, and Ignite for product development and is focusing on AI training for its workforce.
- The company has seen significant growth in India, with plans to expand its workforce, utilize deep AI technologies, and drive personalization in fitness.
- ABC Fitness offers comprehensive fitness and wellness solutions globally and is known for its innovation in payments and customer onboarding.
- By establishing its presence in India, ABC Fitness is not only aiming for global expansion but also focusing on next-gen digital and analytics capabilities.
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