<ul><li>AWS is ramping up its AI efforts to counter competition from OpenAI, Microsoft, and Google. The new "Find One, Launch One, Ramp One" campaign incentivizes AWS employees to drive sales of AI products like Q and Bedrock.</li><li>This includes setting sales goals, launching customer workloads, and achieving revenue targets. With a leaderboard and prizes, the initiative aims to enhance performance and urgency. CEO Matt Garman has emphasized faster decision-making amid concerns about AWS lagging in AI.</li><li>Despite internal challenges and competition, AWS remains focused on leveraging its extensive customer base to boost AI sales and innovation.</li></ul>

Inside Amazon's new AI sales machine: More pressure, more pay, more speed

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