<ul><li>Doing Things, a meme-focused media firm, is focusing on crafting videos to drive sharing in group chats and DMs on Instagram.</li><li>Instagram creators are now aiming to create content that encourages users to share the posts with friends, as sharing is becoming a key ranking signal on the platform.</li><li>Meta executives, including Adam Mosseri, have emphasized the importance of shares in boosting content visibility on Instagram.</li><li>To make videos more shareable, content creators focus on relatable and universally appealing themes that spark emotional reactions, aiming to create content that resonates with a wide audience.</li></ul>

Inside an Instagram meme empire's strategy to get in your DMs

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