A naukri.com initiative
Inc42
1w
396
Image Credit: Inc42
Inside Hypergro’s AI Play For Making Hyper-Personalised Video Ads
- In a video-first world, brands are shifting towards hyper-personalised video ads to capture consumer attention instantly and create top-of-the-mind recall.
- Hypergro automates video generation, optimises performance campaigns, and engages leads through AI-powered sales agents, creating hyper-personalised marketing strategies.
- With the rise of hyper-personalisation in online video ads, India's fastest-growing digital ad format, Hypergro aims to harness this trend with AI-driven solutions.
- Founded by Rituraj Biswas and Neha Soman in 2022, Hypergro leverages AI to generate instant video ads tailored to individual customer preferences.
- By integrating AI tools and advancements like ChatGPT 3.5, Hypergro streamlined the content creation process for UGC creators and brand campaigns.
- Hypergro's AI-powered platform offers deep targeting, rapid content generation, automated campaign optimization, and real-time consumer sentiment analysis.
- The startup, having served over 150 brands, is focused on scaling revenue and expanding its client base primarily catering to D2C brands and apps.
- With recent funding of INR 7 Cr, Hypergro plans to accelerate AI innovation, global expansion, and emphasize building a dedicated vertical for medical services.
- Confident in crossing $3 Mn in revenue by the end of FY26, Hypergro aims for aggressive growth through international expansion and increased focus on scaling.
- The company's revenue growth from INR 50 lakh in FY24 to almost INR 3 Cr in FY25 signifies its trajectory towards scaling the business and future growth.
Read Full Article
23 Likes
For uninterrupted reading, download the app