The EdTech market is extensive and diverse, not a unified sector.
EdTech is classified into four primary arenas: Credential Platforms, Skill Marketplaces, Enterprise Workforce Platforms, and Passion Economy / Mastery.
Successful EdTech platforms focus on dominating one quadrant before expanding.
Leaders in EdTech follow an adjacent expansion model to grow sustainably.
EdTech businesses build defensibility differently in terms of partnerships, content, integration, and brand loyalty.
Investors prioritize different key metrics based on the quadrant’s economic engine.
Each EdTech model carries specific risks that need to be addressed early.
Pricing models in EdTech vary based on the quadrant and target audience.
The market size for various EdTech segments is projected to grow significantly by 2025.
Exit scenarios in EdTech typically involve strategic M&A, private equity rollups, or IPOs.
EdTech founders are advised to follow a checklist emphasizing quadrant understanding, building strong moats, logical expansion, pricing strategies, and credible exit plans.