<ul><li>Insider, a personalized marketing platform startup based in Istanbul, has raised $500 million in a late-stage funding round led by General Atlantic.</li><li>Insider offers a cloud platform that enables companies to customize their marketing campaigns based on buyer preferences, using a built-in customer data platform (CDP).</li><li>The platform utilizes machine learning features called Sirius AI to automate tasks and optimize promotion delivery, saving time for marketers.</li><li>Insider's platform is used by over 1,500 companies, including major brands like Nike and Samsung. The funding will be used for market expansion, hiring, and AI advancements.</li></ul>

Insider raises $500M in funding for its personalized marketing platform

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