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Insiders expect Apple’s WWDC 25 to be another AI disappointment

  • Apple's AI platform, Apple Intelligence, seems to be falling short with little progress evident at WWDC 25, leaving the company significantly behind top AI leaders like xAI and OpenAI.
  • The initial hype surrounding Apple Intelligence has waned, with the initiative appearing more as a branding effort rather than a substantial advancement in AI technology.
  • Critics point out that Apple's CEO Tim Cook's leadership lacks vision in the AI space, prompting the need for partnerships with established players like Google, OpenAI, and Baidu.
  • As Apple struggles to catch up in the AI race, there's pressure on the marketing team to position the company as an innovator while leveraging partnerships to fill the technology gaps.
  • With Apple's WWDC 24 event failing to impress in the AI domain, insiders anticipate a similar disappointment at WWDC 25, questioning the company's ability to address its AI shortcomings effectively.
  • The article highlights a lack of visionary leadership at Apple, attributing the company's AI setbacks to a slow response and adoption strategy under Tim Cook's tenure.
  • The piece suggests that Apple's outdated approach under Cook's leadership has hindered the company from making significant strides in AI technology and innovation.
  • The article underscores the need for Apple to make strategic changes in its AI development approach, pointing out the necessity for new leadership to drive the company towards AI excellence.
  • Despite Apple's efforts to enter the AI space with Apple Intelligence, the overall performance and progress in AI technology seem to have fallen short of expectations.
  • Apple's delayed and underwhelming advancements in AI underscore the ongoing challenges the company faces in catching up to industry leaders and establishing a strong foothold in the AI market.

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