To cultivate a more innovative and entrepreneurial culture, share stories about people who exemplified lateral thinking.
Avoid overused innovators like Thomas Edison and Steve Jobs, and opt for relatable and diverse examples.
Consider external examples such as Jorge Odon, Ted Hoff, George Washington Carver, Marie Curie, Muhammad Yunus, Oprah Winfrey, Boyan Slat, Ada Lovelace, and Shigeru Miyamoto.
Look for innovative stories within your own organization, and share personal experiences to inspire creative risk-taking.