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Instacart: Grocery Shoppers Ditch Merchants That Don’t Offer Smart Carts

  • Instacart is seeing the impact of in-store technologies on grocery shoppers' spending and loyalty.
  • Merchants using Instacart's Caper Cart smart self-checkout shopping carts are attracting new shoppers who seek out stores with the technology.
  • The smart carts not only enable skipping checkout but also provide personalized and delightful shopping experiences through digital screens.
  • Instacart aims to enhance personalization by offering real-time offers based on location, basket contents, and personal preferences.

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