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Instacart's AI-powered shopping cart turns shopping into a side quest

  • Instacart has introduced AI features to its Caper Carts, making grocery shopping more engaging.
  • The AI-powered carts offer navigation guidance, personalized recommendations, discounts, and a gamified shopping experience.
  • Customers can upload their grocery list to the cart and receive real-time location tracking.
  • The Caper Carts also provide advertising opportunities for in-store promotions and sponsored product recommendations.

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