Instagram is launching a new feature called Blend that’s a custom Reels feed shared between you and members of a DM group.
Blend allows users to create custom Reels feeds in one-on-one conversations or group chats, with the feed refreshing daily.
The feature aims to provide users with suggested Reels content from people in their DM group, offering a new way to discover content outside of their usual recommendations.
Instagram's launch of Blend comes as the platform tries to capitalize on the uncertainty surrounding TikTok's future.