Instagram Edits, a video creation app developed by Meta, received over 7.1 million downloads in its first week, surpassing the debut of ByteDance's CapCut.
Edits was downloaded approximately 37 times more on iOS than CapCut in its first two days, with 702,900 downloads. It also had a significantly higher number of downloads in the U.S., with 381,000 compared to CapCut's 3,400.
Edits quickly rose to the top of the U.S. iPhone App Store's charts, reaching No. 1 in the Overall and Top Apps categories. However, CapCut still maintains a larger user base globally with 1.22 billion downloads on iOS and Android.
While Edits has received mixed feedback from creators, praise for its ease-of-use, built-in analytics, and other features have been noted. The app may consider introducing additional features, monetization options, or advertisements in the future.