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Instagram head Adam Mosseri on the 'paradigm shift' from posting in public to sharing in private
- Instagram is shifting towards encouraging private sharing over public posting, according to head Adam Mosseri.
- Mosseri explains that people are sharing more privately due to feeling more comfortable sharing one-on-one than publicly.
- Social media platforms like Instagram use algorithms to curate content as public sharing decreases.
- The focus on private sharing aims to maintain engagement and adapt to changing user behaviors.
- Instagram has integrated messaging features to cater to this shift, aiming for symbiosis between private and public sharing.
- The shift towards private sharing also aligns with Instagram's business strategy, creating a positive feedback loop for monetization.
- Threads, a text-based social network by Instagram, originated from efforts to tap into more public conversations akin to Twitter.
- Mosseri highlights the value of Twitter for public discourse and vibrant communities, influencing the creation of Threads.
- The decision to launch Threads as a separate app was driven by the goal of creating a more valuable product in the social media landscape.
- Threads was conceptualized to leverage Instagram's creator strength and identity while focusing on basic replies and threads.
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