<ul><li>Instagram is looking to improve its search functionality to compete with TikTok.</li><li>Gen Z users often turn to social apps like TikTok for answers instead of using traditional search engines.</li><li>Instagram is investing more in search, particularly in content search, to make it easier for users to find what they're looking for.</li><li>Instagram aims to enhance search suggestions by focusing on the comments section to provide more interesting and relevant context.</li></ul>

Instagram is beefing up its search to compete with TikTok

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