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Instagram is lowering video quality for unpopular videos

  • Instagram is lowering video quality for unpopular videos.
  • According to Adam Mosseri, less popular videos are shown in lower quality while more popular videos are shown in higher quality.
  • Decisions on video quality are made on an aggregate level, not an individual level, and are based on viewership.
  • Some users criticize this approach for privileging popular creators and potentially hindering smaller creators.

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