Instagram is offering a new program called 'Referrals' that pays US-based creators for driving people to the app.
Creators can earn up to $20,000 by getting paid $100 for every new user who signs up or for every 1,000 eligible visits to the app.
The 'Referrals' program is invite-only and will run for six weeks from May through June, with payments handled by a third-party partner called Glimmer.
Instagram is encouraging creators to share links off the platform on websites and apps like TikTok, YouTube, Discord, and Substack to participate in the program.