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Instagram may spin off Reels into a separate app

  • Meta is considering launching a separate app for short-form videos, according to The Information.
  • The project, codenamed Project Ray, aims to improve recommendations and feature longer videos.
  • Meta's video editing app Edits was recently launched to compete with CapCut.
  • If Reels becomes a standalone app, it could allow Instagram to focus on its other features.

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