<ul><li>Instagram has introduced a new feature called Blend for enhancing the engagement with short-form video content.</li><li>Blend allows friends or groups to share a personalized Reels feed, bringing users closer by exploring common interests and sparking conversations.</li><li>Users can create a Blend by inviting friends from a conversation, and the shared feed updates daily with videos tailored to everyone's preferences.</li><li>Instagram's move towards shared content experiences comes as it develops an iPad-specific app to improve user experience across devices.</li></ul>

Instagram Rolls Out ‘Blend’ Feature to Share Personalized Reels Feed with Friends

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