<ul><li>Instagram is rolling out 'trial reels', allowing creators to test new content without it appearing to their followers.</li><li>The feature aims to give creators the freedom to experiment and see what performs best without pressure.</li><li>Trial reels are shown to non-followers, and if successful, creators can choose to share them with their followers.</li><li>This feature gives Instagram a competitive edge over TikTok, which currently doesn't offer a similar option.</li></ul>

Instagram rolls out ‘trial reels’ that aren’t shown to a creator’s followers

Discover more