<ul><li>Instagram is focusing on doubling down on direct messages (DMs) in 2025, with the platform introducing over 20 updates in recent months for its messaging feature.</li><li>The updates include AI chatbots, new ways to share music with friends, the ability to edit messages, turn on/off read receipts, and much more.</li><li>Adam Mosseri, Instagram's top executive, emphasized that DMs have become the primary social interaction on the app.</li><li>Instagram's focus on messaging aligns with its core priorities for the new year, which are creativity and connection.</li></ul>

Instagram says it's 'doubling down' on DMs. This chart shows just how much.

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