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Instagram tests a reposts feature

  • Instagram is testing a repost feature allowing users to share posts on their accounts, including their own and others'.
  • The feature was under development in 2022 and has been spotted on some users' accounts.
  • If officially launched, the repost feature may face mixed reactions due to adding another content format to an already crowded platform.
  • Some users may appreciate the feature for sharing interesting content while others might find it overwhelming.
  • Currently, users can share posts on their Stories, but the new functionality will enable resharing on Instagram's Feed.
  • The repost feature could assist creators in expanding their audience and ensuring proper credit for their content.
  • Repost functionalities on other platforms like Threads and TikTok indicate a growing trend adopted from Twitter's 'Retweet' feature introduced in 2009.
  • The timing of a full rollout of the repost feature on Instagram to all users remains uncertain as it is currently in the testing phase.

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