Instagram is testing a repost feature allowing users to share posts on their accounts, including their own and others'.
The feature was under development in 2022 and has been spotted on some users' accounts.
If officially launched, the repost feature may face mixed reactions due to adding another content format to an already crowded platform.
Some users may appreciate the feature for sharing interesting content while others might find it overwhelming.
Currently, users can share posts on their Stories, but the new functionality will enable resharing on Instagram's Feed.
The repost feature could assist creators in expanding their audience and ensuring proper credit for their content.
Repost functionalities on other platforms like Threads and TikTok indicate a growing trend adopted from Twitter's 'Retweet' feature introduced in 2009.
The timing of a full rollout of the repost feature on Instagram to all users remains uncertain as it is currently in the testing phase.