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TechCrunch
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Instagram tests locked reels that can be accessed with secret codes
- Instagram is testing locked reels that viewers would have to unlock with a code and a provided hint.
- This feature allows creators and celebrities to share exclusive reels with their most dedicated fans.
- It could be used by creators and brands for product reveals or marketing campaigns.
- The feature is similar to Instagram's 'Reveal' feature, which launched last year.
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