<ul data-eligibleForWebStory="true"><li>Instagram's main feed design is minimalist with a clean, grid-style layout, focusing on content discovery and consumption with a seamless vertical scroll.</li><li>Instagram Stories offer a mobile-first, interactive experience with intuitive gestures, full-screen immersion, and engagement tools like polls and sliders, enhancing user participation and stickiness.</li><li>The use of universally understood symbols and intuitive design elements helps reduce friction in usability, appealing to both new and experienced users on Instagram.</li><li>Instagram faces challenges with influencer dominance, lack of transparency in sponsored content, algorithm-driven feed causing user control concerns, and a shift towards social commerce potentially diminishing trust and authenticity.</li></ul>

Instagram UI/UX: A Study in Engagement and Friction — Through the Lens of The Lean Product Playbook

Discover more