<ul><li>Instagram has launched a new feature called Blend, allowing users to create a custom, personalized Reels feed for themselves and their friends.</li><li>Blends are invite-only and can be created with a singular friend or group chat, with the feeds refreshed daily.</li><li>The feature aims to bring Instagram closer to its roots of sharing moments with friends, while boosting Reels' discovery and watch time.</li><li>To create a Blend, users need to open a one-on-one or group DM chat, tap the Blend icon, and invite people to join.</li></ul>

Instagram’s new Blend feature creates a custom reels feed for you and your friends

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