<ul><li>Instagram's top executive, Adam Mosseri, revealed that the company has invested 'hundreds of millions, maybe a billion or two' into content creators.</li><li>The investment includes incentives and infrastructure to help creators expand their reach on the platform.</li><li>Since 2018, when Mosseri took over as head of Instagram, creators have increasingly become a core focus for the company.</li><li>Instagram has introduced various creator monetization programs, such as 'Bonuses,' to compete with platforms like YouTube and TikTok.</li></ul>

Instagram's top executive says the company has spent 'hundreds of millions' of dollars wooing creators

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