<ul data-eligibleForWebStory="true"><li>Indian quick commerce platforms like Instamart, Zepto, and Blinkit have introduced new charges and handling fees for orders that do not meet a specified minimum order value (MOV), including basket size levies, small-order surcharges, and weather-related fees.</li><li>The move aims to improve unit-level profitability, with Instamart setting a new MOV at Rs 99, Zepto implementing a handling fee for orders below Rs 175, and Blinkit charging extra for bulk orders and discounted purchases.</li><li>Analysts suggest that these additional charges and policy adjustments could enhance platform take rates, representing the revenue ratio to the total gross order value, and may impact how quick commerce companies manage their earnings and last-mile delivery costs.</li><li>Quick commerce leaders like Blinkit, Instamart, and Zepto account for a significant portion of India's quick commerce market, with Blinkit reporting an operational loss of Rs 178 crore in the January-March quarter.</li></ul>

Instamart, Zepto, Blinkit to introduce new charges for orders that do not meet specified MOV: Report

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