<ul><li>Integrating customer research into product goals requires aligning insights with existing company objectives.</li><li>Developing standards for referencing and linking out to research helps stakeholders see the value of research in decision-making.</li><li>Connecting insights to goals can be done by starting with existing team goals and expanding from there, or by reporting on research-identified priorities over time.</li><li>Recognizing and praising teams that apply insights can motivate others to seek research-informed wins.</li></ul>

Integrating customer research into product goals

Discover more