<ul><li>Jaguar has unveiled its rebranding mission at Miami Art Week 2024.</li><li>The company presented its Exuberant Modernism philosophy through the Type 00 concept car.</li><li>It also featured curated gallery spaces with work from three emerging British creatives.</li><li>Richard Stevens, Brand Design Director at Jaguar Land Rover, said Miami aligned with Jaguar’s emphasis on color and artistic expression.</li><li>Three installations, Theory of Color by Ibby Njoya, Strikethrough Convention by Campbell Addy and Yagamoto, and Theatre of Chiaroscuro by Patience Harding, reflected Jaguar’s reimagined identity and philosophy.</li><li>Art has been integrated into every facet of Jaguar’s identity.</li><li>The rebrand also extends beyond the company's vehicles, as Jaguar aims to redefine luxury with immersive and local cultural spaces inspired by reductive architectural principles.</li><li>Jaguar plans to continue working with artists to co-create its world, said Richard Stevens.</li><li>Jaguar is embracing its British identity and regional nuances.</li><li>Jaguar is poised to redefine luxury as an expression of identity and artistry.</li></ul>

interview: jaguar champions british creativity at miami art week 2024

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