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Image Credit: UX Design
Interview with Zack White, Lead Product Designer at Whale, ex-BCG
- Zack White is a product designer who grew up in Winter Park, Florida and currently lives in Brooklyn, New York.
- His journey into product design started with an affiliation for art and drawing, leading him to eventually focus on UX design.
- Zack discusses how his family shaped his view of problem-solving, with influences from both detail-oriented and free-spirited perspectives.
- In his role at Whale, Zack focuses on identifying what to build for growth and developing features to address landlords' pain points.
- He faces challenges in convincing landlords to adopt new processes and utilizes AI in idea generation and user experience exploration.
- Zack finds AI less useful in the execution phase and emphasizes the importance of connecting design work back to business goals and user needs when pitching to stakeholders.
- He draws design inspiration from influencers, visual resources, and references favorite products as mental models for practical solutions.
- Zack reflects on learning moments in his career, emphasizes the importance of curiosity in designers, and highlights the need for business acumen in design decisions.
- He suggests designers differentiate themselves by building and shipping projects, gaining real-world experience, and embracing generalist roles in the evolving design landscape.
- As the product designer role evolves, Zack anticipates a need for broader toolkits, enhanced by AI to focus on strategy and problem-solving.
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