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Medium
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Introducing M&A-market fit
- Product-market fit has become a core concept in gaining customer traction.
- Other fits such as founder-market fit, go-to-market fit, and company-market fit have emerged.
- M&A traction plays a significant role, accounting for about 75% of value provided.
- SaaS companies with ARR between €3-8M often face limitations in attracting strategic buyers.
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