Banks, especially small banks such as credit unions and community banks, risk losing account holders to investing platforms.
InvestiFi President, Todd Clark, believes that credit unions must offer digital investing solutions to retain Gen Z customers.
By providing a seamless continuum between checking and investment accounts, along with financial literacy education, banks can expand their financial services ecosystems.
InvestiFi offers a white-label platform to banks, allowing them to offer digital investing solutions and keep customer funds in-house.