Apple's venture into generative AI, Apple Intelligence, has faced setbacks since its launch, failing to meet expectations set by competitors like OpenAI, Google, and Meta.
Technical issues, limited functionality, and delayed features, such as the enhanced Siri voice assistant integration with iPhone apps, have left users and investors questioning Apple's ability to compete in the evolving AI landscape.
Investor expectations for Apple's WWDC keynote are low, given the company's struggles to deliver on promised features and catch up with advancements in AI compared to other tech giants.
The delay of key features like 'More personal Siri' has led to class-action lawsuits and concerns about Apple's position in the AI market, highlighting the challenges the company faces in maintaining its competitive edge.