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"Investors rejected us, saying Bihari food won't make promising biz": Today, this Bihari entrepreneur runs "Gaon", clocks ₹6 Cr revenue
- Alok from Champaran, Bihar, founded 'Gaon', a food startup after facing setbacks with his previous venture.
- Observing the lack of authentic regional food representation, Gaon was launched to celebrate Indian village cuisines in 2017.
- Initially a village-themed diner, Gaon evolved into a multi-brand cloud kitchen, specializing in Bihar's Champaran Meat Co.
- Facing closure and challenges during the pandemic, Gaon re-launched in 2020 and secured investments from Shark Tank India in 2025.
- Founder Alok Ranjan aims to scale Gaon to 203 outlets in 5 years, targeting revenues of Rs. 250 crore.
- Gaon differentiates itself by offering authentic rural Indian cuisines and plans to adapt its model to survive in the competitive food industry.
- Alok Ranjan shared insights about the struggles of a non-Ivy League entrepreneur and the silent caste system in the startup ecosystem.
- Gaon's annual turnover was Rs. 6 crore last year, and it aims to leverage technology to bring Indian rural foods to a wider audience.
- The food startup envisions expanding through cloud kitchens, kiosks, and B2B catering in the future, adapting to the changing market dynamics.
- Gaon's unique selling proposition lies in its cultural significance, offering a taste of forgotten identity and rural dignity through its food offerings.
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