OpenAI and Google have been engaging in a competitive back-and-forth since the popularity of ChatGPT.
OpenAI's recent acquisition of the 'io' hardware division of LoveFrom is seen as a strategic move, although the name 'io' stands for 'input output'.
The acquisition shifted the focus away from Google's strong performance at this year's I/O event and highlighted OpenAI's ability to capture mindshare and generate buzz.
OpenAI announced the hire of roughly 55 people from LoveFrom in a $6.5 billion equity deal, including former Apple design leaders.