Apple led the global tablet market in the first quarter of 2025, with a 14% year-over-year shipment growth for iPads.
Worldwide tablet shipments increased by 8.5% year-over-year to 36.8 million units in Q1 2025, with Apple shipping 13.7 million iPads.
Apple's global market share rose from 35.5% to 37.3% in Q1 2025, driven by the increased demand for iPad replacements and recent hardware updates.
Despite competitive pressure from Chinese vendors like Xiaomi, Apple maintained its growth in tablet shipments, as Xiaomi saw a 56.1% year-over-year increase.