Foreign-branded smartphone shipments in China, especially Apple's iPhone, decreased by 49.6% in March 2025 compared to the previous year as per data from CAICT.
Apple's market share in China has dropped to around 8% while domestic brands now control 92% of smartphone shipments.
Huawei leads the Chinese market with a 19.4% share, followed by Vivo, Xiaomi, and Oppo. Apple has slipped to fifth place with a 14.1% share.
Factors contributing to Apple's decline include competition from local brands, Chinese government subsidies favoring domestic products, and slower adoption of generative AI features in the market.