Iris Ceramica Group and Alchimia partner to integrate audio-video systems within ceramic surfaces, creating immersive interiors.
Their collaboration redefines architectural finishes by concealing screens, speakers, and devices beneath natural ceramic panels.
During Milan Design Week 2025, they showcased the integration through the 'Metamorphosis' installation, blurring boundaries between reality and illusion.
The installation featured digital canvases by artist Lorenza Liguori, exploring themes of transformation and energy, reflecting the concept of metamorphosis.