Apple's iPhone 15 emerged as the best-selling smartphone globally in Q3 2024, with the iPhone 15 Pro Max and iPhone 15 Pro following closely behind.
Samsung maintained the largest presence in the top-10 best-selling smartphones list, with five spots, while Apple had four and Xiaomi had one.
Consumer preference for high-end smartphones is increasing, leading to a shift in iPhone sales, where more than 50% now come from the Pro variants.
Samsung's Galaxy S24 series and Galaxy A series have performed well, while Xiaomi's Redmi 13C appeals to budget-conscious consumers in emerging markets.