<ul><li>Many B2B software users find tools like CRM or project management necessary but not enjoyable to use compared to social apps or games that are used for fun.</li><li>Designing B2B SaaS products with a focus on usefulness and value can lead to improved user engagement and potentially higher revenue.</li><li>Incorporating delight into work tools can change them from mandatory tools to preferred solutions, enhancing the overall user experience and productivity.</li><li>5 tactics discussed in this article include speeding up workflows with automation and AI to make tasks more efficient and enjoyable for users.</li></ul>

Is it even possible to create a delightful experience in B2B/SaaS?

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