Microsoft is displaying advertisements for games like Avowed to Windows 10 and 11 users, including a pop-up promoting the more expensive Premium Edition.
The ads are becoming more frequent and intrusive, leading to frustration among users who encounter them in the notification center.
The Avowed ad encourages users to 'Buy Now' or 'Dismiss', directing them to Microsoft’s Xbox Store for purchase.
This aggressive marketing approach by Microsoft also includes promoting other games like Call of Duty Black Ops 6 Vault Edition.
The Avowed advert specifically pushes the Premium Edition, which may not offer significant value compared to the standard version.
Users have expressed dissatisfaction with these intrusive ads, prompting discussions about disabling such notifications.
While Microsoft offers an option to turn off these 'suggested' notifications, they are enabled by default in Windows operating systems.
Critics argue that paid OS should not include blatant advertisements like the Avowed pop-up, suggesting it undermines user experience and privacy.
Users are encouraged to voice their concerns about intrusive ads and evaluate the impact on their computing environment.
Microsoft's marketing strategy with aggressive game promotions is raising questions about the appropriate placement of ads within paid operating systems.