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Is Mila Beauté Redefining Affordable Beauty For India 2?
- Mila Beauté is redefining affordable beauty in India by focusing on 'Made for India, affordability, personalisation, and performance'.
- The brand caters to diverse skin tones, climate, and spending patterns, offering toxin-free and cruelty-free formulations at affordable prices.
- Targeting early millennials and Gen Z, Mila Beauté uses hyper-personalisation to cater to the discerning buyers' preferences.
- The brand's market includes lip shades, base product shades, and skincare-infused cosmetics tailored for Indian conditions.
- Mila Beauté follows an omnichannel approach with 40% sales from online platforms and 60% from over 8,000 offline retail counters.
- By collaborating with organic content creators and engaging college students, the brand is gaining traction among its target audience.
- Rukam Capital invested $2.16 Mn in Mila Beauté to support its disruptive market strategies, including expanding into Tier II cities.
- The brand plans to enhance R&D, expand retail presence, and increase SKUs to reach a revenue goal of crossing INR 100 Cr mark.
- Mila Beauté aims to redefine beauty standards in India by making high-performance cosmetics accessible to a wider consumer base.
- With a strategic focus on expansion and brand building, Mila Beauté envisions becoming a leading homegrown colour cosmetics brand in India.
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