The marketplace prices on Temu average 40% lower than Amazon for the same or similar items, making it an attractive option for budget-conscious consumers amidst rising costs of living.
A report from Omnisend highlights that 77% of Amazon-listed products are closely matched by products on Temu, with savings not compromising quality.
Consumers are saving an average of $13.37 per product on Temu, with significant savings in categories like Appliances and Camera & Photo.
Some categories on Temu have even higher overlap with Amazon, such as Beauty & Personal Care with a 96% match.
Temu offers unique finds that are not available on Amazon, with over 250 product categories and 100k suppliers worldwide.
Customers have been able to explore new passions and hobbies with the savings from Temu, such as building backyard farms and customizing cars affordably.
Temu prioritizes everyday discounts and offers steeper and more frequent discounts compared to Amazon, with up to 98% discounts in some categories.
The marketplace's strategic pricing proves that quality products can be offered at significantly lower prices than competitors like Amazon by minimizing middlemen and costs.
Overall, the report suggests that Temu's pricing structure and diverse product range position it as a cost-efficient and attractive alternative to Amazon for budget-conscious consumers.
By constantly offering discounts and maintaining competitive pricing, Temu aims to provide consumers with savings and unique finds, contributing to its appeal in the marketplace.