AI chatbots play a crucial role in transforming customer service, sales, and operational efficiency by providing value through various metrics.
Tracking key performance indicators (KPIs) such as conversion rates, user satisfaction, containment rate, first contact resolution, and more is essential to align chatbot performance with business goals.
Important metrics include conversion rate for tracking user actions, CSAT scores for measuring customer satisfaction, containment rate for assessing issue resolution without human intervention, and first contact resolution rate for improving customer experience.
Additionally, metrics like transfer rate to human agents, response time, average chatbot interaction duration, return on investment, user engagement rate, workload reduction, and more help in evaluating the effectiveness and impact of AI chatbots.