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Thought Leadership Leverage

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Is your work preventive maintenance or is it repairing something that’s broken?

  • When positioning yourself as a thought leader or expert, simplify your message as either preventive or repairing.
  • Simplify your thought leadership early on in conversations with potential clients.
  • Position yourself as offering preventive maintenance or repairing something that's broken.
  • Consider where potential clients are putting you and align your message accordingly.

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