A naukri.com initiative
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Isn’t “old” user research out of date?
- Products don't usually negate foundational customer understanding as they evolve.
- Many market changes are slow and do not negate prior learning.
- Insights about core customer needs, such as educational product needs, are slow to change.
- Discounting valuable research that is not 'hot off the presses' leads to wasted research.
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