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Issa Rae’s ColorCreative Forms Strategic Partnership with HarbourView Equity Partners

  • Issa Rae’s management and production company, ColorCreative, partners with HarbourView Equity Partners.
  • The partnership aims to expand talent representation, production capabilities, and create original content.
  • Terms of the deal between ColorCreative and HarbourView Equity Partners were not disclosed.
  • ColorCreative saw its revenue double from 2023 to 2024.
  • Issa Rae, Deniese Davis, and Talitha Watkins co-founded ColorCreative in 2014.
  • The company was established to offer opportunities for underrepresented creators in TV, film, digital, and branded content.
  • ColorCreative will commence production on its initial projects under the HarbourView partnership in early 2023.
  • Watkins, ColorCreative's president, expressed the partnership as a significant point in the company's journey.
  • ColorCreative collaborated with Tubi in 2023 to launch Stubio, providing a platform for five creative teams to develop projects.
  • Through its management division, ColorCreative will mentor selected creators, with Tubi offering funding for their productions.
  • Issa Rae emphasized the importance of supporting the next generation of creators and mentoring them.
  • The announcement of the ColorCreative and HarbourView partnership was scheduled to be made at the Cannes Lions Festival.
  • ColorCreative envisions the partnership with HarbourView to amplify its global presence without compromising creative integrity.
  • The strategic venture follows ColorCreative’s ongoing initiatives to empower and uplift diverse voices in the entertainment industry.
  • Issa Rae views the mentoring of emerging creators and facilitating their entry into the industry as a key aspect of her mission.
  • ColorCreative's collaboration with Tubi and the launch of Stubio highlight its commitment to nurturing emerging talent and fostering creativity.

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