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‘It just has to work’: Ahead of Black Friday NFL game, Amazon shows how it’s perfected live sports
- Amazon and its TNF broadcast team will serve as the platform for the holiday weekend game between Kansas City Chiefs and Las Vegas Raiders.
- This second year in a row NFL game, Friday’s game comes after the Netflix issues during the Nov. 15 boxing match between Mike Tyson and Jake Paul.
- For seven years Amazon has been perfecting its live sports, starting with non-exclusive NFL games and now Premier League soccer games in 2019.
- Amazon’s VP of live sports, Eric Orme said, “It just has to work. Customers turn it on, what they really want is good picture quality, and for it to be flawless
- Prime Video relies on AWS leverage, full redundancy, and broad ISP and device compatibility, among others to ensure streaming success.
- The NFL reached out to Amazon for reassurance, since Netflix faced buffering problems when it streamed the Tyson and Paul fight in November.
- As the internet gives customers the ability to choose their own path, Amazon gives customers the ability to “drive their own experience.”
- Offering an alternative “Prime Vision” feed, Amazon features various overlays that aim to predict action on the field before it happens or identify key players.
- Part of Prime Vision, fans now see AI-powered “Prime Insights” designed to “illuminate hidden aspects of the game” with such things as “Defensive Alerts” and “Key Plays.”
- Amazon will leverage its e-commerce prowess to reach more online shoppers by developing interactive advertising tech that targets ads based on the search history of a shopper.
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