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It looks like 'Windows Intelligence' might subsume 'Copilot' branding, giving yet more evidence that we can't decide how to market AI

  • There are indications that the branding for Microsoft's AI technology 'Copilot' might be subsumed under the name 'Windows Intelligence'.
  • The references to the new naming were found in the appprivacy.adml file by user teroalhonen.
  • The 'Windows Intelligence' branding, previously used by Microsoft for cybersecurity upgrades, is reminiscent of Apple's 'Intelligence' branding.
  • It is likely that 'Windows Intelligence' will encompass all AI functionalities offered by Windows, including 'Copilot'.

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